For ease of reading, we have divided these Terms into several sections:

1. Other Applicable Terms and Policies
2. Contracting Parties
3. How to Contact Us
4. Orders
5. Products
6. Price
7. Payment
8. Klarna
9. Delivery
10. Right of Return, Refund and Cancellation
11. Our Liability
12. How We May Use Your Personal Data
13. Events Outside of Our Control
14. Additional Important Terms
15. Cookie Policy
16. Privacy Policy

These Terms will apply to any contract between us for the sale of Products to you (“Contract”). Please read these Terms carefully before ordering any Products from our website. By purchasing any Products on our website, you agree to be bound by these Terms.

We reserve the right to revise or amend these terms to reflect changes to our business or changes in the law. Where these changes are significant we will endeavour to e-mail all of our registered users to make sure that they are informed of such changes. However, it is your responsibility to check these Terms before each purchase and use of the Website. The Terms in force at the date of each Product order will apply.

Please note you if you are a consumer in the European Union, you have the right to cancel a Contract for Products that are faulty in accordance with clause 8. 


These Terms refer to the following additional terms, which also apply to your use of our Website:

· Our Privacy Policy (15), which sets out the terms on which we process any personal data we collect from you, or that you provide to us; and

· Our Cookie Policy (16), which sets out information about the use of cookies technology on the Website.

Our Privacy Policy and Cookies Policy supplement these Terms and are not intended to override or replace them.


We”, “us”, “our” are Alpha Charlie Limited trading as ALEXACHUNG, a company registered in England and Wales under company number 9750118 with our principal place of business at Unit 12 De Beauvoir Block, 92-96 De Beauvoir Road, London N1 4EN.

You” “your” are the person who buys or agrees to buy a Product on this website or by telephone from us.


When we refer, in these Terms, to "in writing", this will include e-mail. If you have any questions or complaints about the Products or these Terms these should be sent to us at or by mail at Alpha Charlie Limited/ALEXACHUNG, Unit 12 De Beauvoir Block, 92-96 De Beauvoir Road, London N1 4EN


How we will accept your order. After you place an order for a Product, you will receive an e-mail from us acknowledging that we have received your order. This does not mean that your order has been accepted. We will confirm our acceptance of your order by sending you an e-mail. The Contract between us will only be formed when we send you an e-mail confirming your order.

If we cannot accept your order. If we are unable to supply you with a Product, for example because that Product is not in stock or no longer available, we will inform you of this by e-mail and we will not process your order. Any changes to prices will not affect any order that has been confirmed. If you have already paid for the Product, we will refund you the full amount as soon as possible. We reserve the right to limit or cancel quantities purchased per person, per household or per order.

Your order number. We will assign an order number to your order and tell you what it is when we accept your order. It will help us if you can tell us the order number whenever you contact us about your order.


Products may vary slightly from their pictures on our site. We have made every effort to display as accurately as possible the colours and images of our Products that appear on the site. Although we have made every effort to display the colours accurately, we cannot guarantee that a device's display of the colours accurately reflects the colour of the Products.

Product packaging may vary. The packaging of the Product may vary from that shown in images on our site.


The price of a Product will be as quoted on our site. Prices for our Products may change from time to time, but changes will not affect any order which we have confirmed with you by e-mail.

The stated price of a Product does not include delivery charges. Our delivery charges will be as quoted on our site, the charges applicable to your order will be notified to you prior to the point at which you place your order.

Depending on the jurisdiction from which you access our site prices and charges will be displayed in UK Pounds Sterling, US Dollars, Euros, Japanese Yen, Australian Dollar or Hong Kong dollars and will include value added tax (or the local equivalent) at the prevailing rate. Please note that if you pay in any other currency that the relevant prevailing exchange rate will apply and that your bank may charge you a conversion fee.

The VAT rate applicable to our warehouse’s jurisdiction is applicable to all purchases made from countries in the EU, but VAT is not applicable where purchases are made from elsewhere. The countries to which we offer DDP deliveries are listed on our Delivery page .

If you place an order to be delivered to a DDU location you agree that you will be liable for all import duties, customs and local sales taxes which may be levied by the country of destination and that payment of these may be necessary in order to release your order from customs on arrival.

Please note that in the event that you return a product, there will be no refund of tax and duties that you have paid directly to any state collection agency.

In archive sale, price displayed on the webstore is in GBP DDU (Delivery Duty Unpaid) and customs charge applies in some countries.


Full payment is required at the time the order is placed. You can pay through our payment processor or any other payment methods which we may add to our site from time to time. Your use of any payment services to purchase Products will be subject to the terms and conditions of the applicable payment processor.

You agree to provide current, complete and accurate purchase and account information for all purchases made on our site. You agree to promptly update your account and other information, including your e-mail address and credit card numbers and expiration dates, so that we can complete your transaction and contact you as needed. You expressly agree that we are not responsible for any loss or damage arising from the submission of false or inaccurate information.

By submitting such information, you grant us the right to provide the information to third parties for purposes of facilitating the completion of purchases.

We will only give your personal information to third parties where the law either requires or allows us to do so.

Transaction data will only be wired while encrypted with SSL technology provided by our partners Braintree and Swipezoom. In order to make payments with SSL no special software is required. You can recognise that a safe SSL-connection is in place by the “lock” symbol which appears in the bottom status bar of your browser. 


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

For Klarna FAQs on 'Pay Later in 3', please click here.


When you place an order the estimated delivery date will be set out to you in an e-mail from us confirming acceptance of your order. If we are unable to meet the estimated delivery date, we will contact you with a revised estimated delivery date. Delivery will be completed when we deliver the Product to the address you have given to us.

To be able to place an order, you must be above the age of 18. If you are younger than 18, we ask that you to let a parent or legal guardian place your order. If it comes to our attention that an order has been made by a person under the age of 18, we reserve the right to decline it.

Placing an online order on the website constitutes a formal acceptance of these terms, as well as any general terms and conditions of use, which may be published on our website from time to time.

If you order online, we will provide you with confirmation of your order by e-mail. We recommend that you print a copy of that order confirmation for your records, as well as a copy of these terms and conditions.

The products purchased in are directly sold by Alpha Charlie Ltd. We do not sell second hand or third party products


Your right to return. If you are a resident in the European Union, then you have the right to return purchased Products for a refund within 28 days of you receiving the Products for any reason. The Product(s) must be returned directly to us unused, and we are responsible for issuing all refunds in relation to cancelled contracts and returned products. We have the right to withhold or reduce any refund on Products that have already been worn and/or which have been damaged or otherwise diminished in value.

Please note that, for hygiene reasons, we are unable to accept returns of Products sealed for health protection or hygiene purposes, once these have been unsealed after you receive them.

To cancel a Contract in this way you must contact us in writing which you may do by sending an e-mail to, by using the ‘contact us’ page of our website, or by sending a letter to Alpha Charlie Limited/ALEXACHUNG, Unit 12 De Beauvoir Block, 92-96 De Beauvoir Road, London N1 4EN UK. Once we receive your notice of your intention to cancel we will send you a cancellation notification for your records, you may wish to keep a copy of your cancellation notification for your own records. If you send us your cancellation notice by e-mail or by post, then your cancellation will be effective from the date you sent us the e-mail or posted the letter to us.

For details of how to use our selected carrier and how we ask you to package returns, please see our Returns pageFor international orders, customers are responsible for the return shipping costs and should arrange a tracked courier service except when the products are faulty. For archive sale, you will need to pay for return shipping cost and retain the proof of posting in order to make a claim to courier company in case of missing return parcel.

Please note that we will not make any refund to you until we have received the relevant Products from you and confirmed that they have not been damaged, for details please see our Returns page.

Your right to return Products that are faulty or not as described. If your Product is faulty or not as described, you have a right to cancel your order and get the Product replaced or a full refund. The cancellation period starts from the date of the e-mail from us to you confirming your order and ends 30 days after the day you actually receive the Product. If you want to cancel the Contract, you must do so by notifying us of your decision during the cancellation period.

Alternatively, if your product is faulty or not as described and a period of more than 30 days has elapsed, then you are entitled to request a replacement or a repair. If your Products cannot be repaired or replaced by us then you are entitled to request a refund within six months from the date that you received the Product. Products returned in this way should have their original tags attached, and we reserve the right to reject refund requests which relate to goods which have been damaged by customers while being worn.

If you are entitled to receive a refund in this way and you are a customer located in the EU then you will also receive a full refund of the price you paid for the Products and any standard delivery charges that you paid for them (which excludes the cost of any expedited or special delivery).

We will process your refund as soon as possible after receiving the returned faulty product from you and confirming the reported fault and, in any case, within 30 calendar days of the day of receiving it and making that confirmation.

Please note that we reserve the right, in certain jurisdictions, to suspend the granting of refunds during certain periods of the year at which we experience particularly high demand. Where this is the case it will be noted on our Returns page.


We are responsible to you for foreseeable loss and damage caused by us. If we fail to comply with these Terms, we are responsible for loss or damage you suffer that we could have foreseen because the loss or damage was an obvious consequence of our failure to comply with these Terms or our negligence or if they were contemplated by you and us at the time we entered into the Contract. We are not responsible for any loss or damage that we could not have foreseen.

We are not liable for business loss. We shall have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity. We also expressly exclude any liability for any loss or damage which may be incurred by you as a result of your breach of these Terms.

All of your statutory rights are unaffected. We do not in any way exclude or limit our liability for death or personal injury caused by our negligence; or fraud or fraudulent misrepresentation; or any other liability which may not be limited or excluded under applicable law. Any statutory warranties to which you are entitled as a consumer (including, for example, that any service is carried out with reasonable skill and care, and any Products provided are of satisfactory quality) are unaffected by these Terms.

Our total aggregate liability in respect of any and all claims that you may bring against us in connection with Contracts and/or any use by you of our site or Products shall be no more than either (a) twice the value of any Products that you ordered from our site in the twelve months preceding the first event which gave rise to your right to claim damages from us, or (b) £1,000, whichever is greater.

As a consumer, you have legal rights in relation to Products that are faulty or not as described. Advice about your legal rights is available from your local Citizens' Advice Bureau. Nothing in these Terms will affect these legal rights.


Where these Terms refer to ‘personal information’ it is referring to personal data about you (or other living people) from which you could be identified. When you supply any personal data to us we have legal obligations towards you in the way we use that data. We must collect the data fairly and explain to you how we will use it.

Our privacy policy (16) sets out the detailed terms on which we process any personal data that we collect from you, or that you provide to us. It is important that you read our Privacy Policy together with our cookie policy (15) any other privacy notice or fair processing notice that we may provide at or around the time that we collect or process personal data about you so that you are fully aware of how and why we are using that data.

By providing us with any personal information in the context of the Contract or by using our site you expressly accept our privacy policy (16) and consent to the processing of your personal data in accordance with our Privacy Policy as it may be amended from time to time and you warrant that all personal information provided by you is accurate.


We will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations under a Contract that is caused by an Event Outside Our Control. An Event Outside Our Control means any act or event beyond our reasonable control, including without limitation strikes, lock-outs or other industrial action, civil commotion, riot, terrorist attack (or threat), war (or threat) or fire, explosion, storm, flood, earthquake, subsidence, epidemic or other natural disaster, or failure of telecommunications networks or impossibility of the use of railways, shipping, aircraft, motor transport or other means of public or private transport.


Intellectual Property. Nothing in this Contract shall serve to transfer any title in, or to grant you any licence to use, any intellectual property inherent in our site and/or our trade marks more generally. You may not use and/or change any of the intellectual property rights which feature on our site, nor may you copy or reproduce for drawings, photographs names, texts, logos, colour combinations, etc without our prior written and explicit consent.

Transfer of these Terms. We may transfer our rights and obligations under a Contract to another organisation, but this will not affect your rights or our obligations under these Terms.

Third party rights. This Contract is between you and us. No other person shall have any rights to enforce any of its terms.

Severability. Each of the paragraphs of these Terms operates separately. If any court or relevant authority decides that any of them are unlawful or unenforceable, the remaining paragraphs will remain in full force and effect.

Governing law and jurisdiction. These Terms are governed by English law. As a consumer, you have the right to start legal proceedings in the country in which you are resident in.


1. Our website ( (“Website”) uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website. By continuing to browse our Website, you are agreeing to our use of cookies.

2. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device if you agree. Cookies contain information that is transferred to your device's hard drive.

3. We use the following cookies:

3.1. Strictly necessary cookies. These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website, use a shopping cart or make use of e-billing services.

3.2. Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

3.3. Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

3.4. Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

4. You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Essential Cookies

These cookies will be automatically deployed onto your computer when you use the Website.

Cookie Name

Purpose of Cookie and Information Collected

Cookie Duration


Stores randomly generated key used to prevent forged requests.

48 Hours

PHPSESSID Your session ID on the server. Your Session
GUEST-VIEW Allows guests to view and edit their orders. Your Session
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history, if you have asked for this. 1 year
STORE The store view or language you have selected. Your Session
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies. 1 year
MAGE-CACHE-SESSID Facilitates caching of content on the browser to make pages load faster. Your Session
MAGE-CACHE-STORAGE Facilitates caching of content on the browser to make pages load faster. Your Session
MAGE-CACHE-STORAGE-SECTION-INVALIDATION Facilitates caching of content on the browser to make pages load faster. Your Session
MAGE-CACHE-TIMEOUT Facilitates caching of content on the browser to make pages load faster. Your Session
SECTION-DATA-IDS Facilitates caching of content on the browser to make pages load faster. Your Session
PRIVATE_CONTENT_VERSION Facilitates caching of content on the browser to make pages load faster. 10 years
X-MAGENTO-VARY Facilitates caching of content on the server to make pages load faster. Your Session
MAGE-TRANSLATION-FILE-VERSION Facilitates translation of content to other languages. Your Session
MAGE-TRANSLATION-STORAGE Facilitates translation of content to other languages. Your Session


Non-Essential Cookies

These cookies will be offered to you when you use the Website – you may accept or decline them depending on whether you are happy for them to be deployed onto your computer or not.

Cookie Name Purpose of Cookie and Information Collected Cookie Duration
STF Information on products you have emailed to friends. Your Session


5. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

6. You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Alternatively, you can visit which provides general information about cookies and how you can manage cookies on your computer. Please note that if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.


Alpha Charlie Ltd. trading as ALEXACHUNG (registered number 09750118) (“us”, “our”, “we,“ALEXACHUNG”), are committed to protecting and respecting your privacy. This Privacy Policy (“Privacy Policy”) sets out the types of personal data we collect and use, and how we may disclose that information.

1. Introduction

This Privacy Policy covers ALEXACHUNG’s collection, processing and use of personal data when you use our website: (the “Website”). When you supply any personal data to us we have legal obligations towards you in the way we use that data. We must collect the information fairly and explain to you how we will use it. For ease of reading, we have divided this Privacy Policy into several sections:

1. Introduction
2. What is personal data and what do we collect?
3. How and why do we use/share your information
4. For how long do we keep your information for
5. Security
6. Your Rights
7. Contact Details

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notices that we may provide on the Website at or around the time that we collect or process personal data about you (for example, fair processing notices that we may display to you at the time that you sign up to receive e-mail updates from us) so that you are fully aware of how and why we are using that data.

This Privacy Policy supplements other notices including our Website Terms and Conditions and our Cookies Policy and is not intended to override or replace them.

By visiting or otherwise using our Website, you are agreeing to the practices set out in this Privacy Policy. If, for any reason, you do not agree to the terms of this Privacy Policy, please stop using this Website.

We reserve the right to revise or amend this Privacy Policy at any time to reflect changes to our business or changes in the law. Where these changes are significant we will endeavour to let users of the Website know. However, it is your responsibility to check this Privacy Policy before each use of the Website – for ease of reference the top of this Privacy Policy indicates the date on which it was last updated.

Please note that our Website is not directed at children under the age of 13 (each "Child" together "Children") and we do not knowingly collect personal data about Children. If you believe we have collected personal data about your Child, you may contact us at to request that we cease processing data about your Child.

2.  What information do we collect?

2.1. What is personal data

Where this Privacy Policy refers to ‘personal data’ it is referring to data about you (or other living people) from which you could be identified – such as your name, your date of birth, your contact details and even your IP address 

2.2. Data we collect from you when you use our Website

2.3. Voluntary Provision of Data

When you voluntarily supply your personal data to us, for example where you use the Website to upload or send personal data (by shopping our collection, filling out an order form, subscribing to our seasonal updates, signing up for invitations to exclusive events, taking part in an online survey, entering competitions, or similar activities in which you volunteer data about yourself); contact us by post, email; report a problem with a Website; we may collect, store and use the personal data that you disclose to us. The data we collect from you may include your title, name, address, e-mail address, birthday, phone number, financial and credit card information – but will depend on precisely what details you volunteer to us as you interact with the Website.

2.4. Automated Collection of Data

We may also collect data about you when you visit the Website through the use of technologies such as cookies. The following are examples of personal data we may collect:

• information about your device, browser or operating system;

• your IP address;

• information about links that you click and pages you view on our Website

• length of visits to certain pages;

• subjects you viewed or searched for;

• page response times;

• records of download errors and/or broken links;

• page interaction information (such as details of your scrolling, clicks, and mouse-overs);

• methods used to browse away from the page; and

• the full Uniform Resource Locators (URL) clickstream to, through and from this Website (including date and time).

We use the data described above for several different reasons. Firstly we use it to ensure that the Website works properly and that you are able to receive the full benefit of it. Second, we use the data to monitor online traffic and audience participation across the Website. We undertake both of these activities because we have a legitimate interest in doing so.

2.5.Third Party Resources

We also use the services of third parties to help us to collect various data about you and the way that you use the Website in order to enable us to better understand your interests – both so that we can service content to you that we think will be of interest to you, and so that we can ensure that you are shown adverts delivered by third parties which are more likely to be of interest to you

Where we use cookies to deliver these kind of services, the delivery of those cookies will be subject to your consent and you will be given the opportunity to refuse those cookies prior to them being delivered to your computer. You are also able to remove cookies from your computer at any time.

For details of the cookies that we use on the Website, what those cookies do, and the privacy policies of the third parties which provide them (where relevant) please see our Cookies Policy.

Please note that, while you have to option to consent to specific individual cookies that, unless specifically set out in our Cookies Policy, we rely on our legitimate interests as our condition for processing your personal data on the basis set out in this section (specifically that we have a legitimate interest in optimising the Website’s content and ensuring that you are served with relevant commercial communications as you use them).

3. How and why do we use/share your personal data

3.1. Sharing your personal data

Depending on how and why you provide us with your personal data we may share it in the following ways:

• we may share your personal data with any member of our company group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006;

• with selected third parties who we sub-contract to provide various services and/or aspects of the Website’s functionality, such as where third party plugins provide functionality such as image hosting services (see “Service Providers” below); and

• with analytics and search engine providers that assist us in the improvement and optimisation of this Website as described above.

We will not share your data with third parties in order for that third party to provide direct marketing communications to you, unless it relates to a specific activity which we are undertaking with a third party (e.g. a competition where a third party is providing the prize) and you have provided your consent for that use. Such activity may have its own terms and conditions relating to the way in which your data may be used, which you will be notified of at the relevant time. We may also disclose your personal data to third parties in the following events:

• if we were to sell or buy any business or assets, in which case we might disclose your personal data to the prospective seller or buyer of such business or assets as part of that sale;

• if ALEXACHUNG or substantially all of its assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets;

• if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or if we are asked to provide your details to a lawful authority in order to aid in the investigation of crime or disorder; and/or

• in order to enforce or apply our Website’s terms of use or terms and conditions; or to protect the rights, property, or safety of our company, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

3.2. Service Providers

Our service providers provide us with a variety of administrative, statistical, and technical services. We will only provide service providers with the minimum amount of personal data they need to fulfil the services we request, and we stipulate that they protect this data and do not use it for any other purpose. We take these relationships seriously and oblige all of our data processors to sign contracts with us that clearly set out their commitment to respecting individual rights, and their commitments to assisting us to help you exercise your rights as a data subject. The following is a list of our major service providers:

• Shopify – Platform

• Royal Mail & FedEx – courier service

• Airbox – Fulfilment warehouse service provider

• Klaviyo – Email Service Provider

3.3. Service Providers

Where we provide links to third party websites that are not affiliated with such sites are out of our control and are not covered by this Privacy Policy. If you access third party sites using the links provided, the operators of these sites may collect personal data from you that could be used by them, in accordance with their own privacy policies. Please check these policies before you submit any personal data to those websites.

4. How long do we keep your personal data for?

We will hold your personal data on our systems only for as long as required to provide you with the services you have requested or to perform the purpose for which that data was collected.

Where you sign up to receive e-mail marketing from us we will retain your e-mail address on file should you ever ‘opt-out’ of receiving e-mails from us. We will retain your e-mail address in this way in order to ensure that we continue to honour and respect that opt-out request.

In some circumstances you can ask us to delete your data: see ‘Your Rights’ below for further information. In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this data indefinitely without further notice to you.

5. Security

ALEXACHUNG takes the protection of your information very seriously. We use encryption (SSL) to protect your personal data when appropriate, and all the information provided to us is stored on secure servers once we receive it.

ALEXACHUNG may store your personal data on secure servers either on our premises or in secure third party data centres.

Please note that some of our service providers may be based outside of the European Economic Area (the “EEA”). These service providers may work for us or for one of our suppliers and may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. Where we transfer your data to a service provider that is outside of the EEA we seek to ensure that appropriate safeguards are in place to make sure that your personal data is held securely and that your rights as a data subject are upheld. If you would like more information about how the mechanism via which your personal data is transferred, please contact

All payments for products and services are provided through our trusted third party payment service providers Braintree and Swipezoom. Please see their terms and conditions for further information on the way they treat your payment details.

If we ever give you (or where you have chosen) a password which enables you to access certain parts of this Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

6. Your Rights

As a data subject you have a number of rights in relation to your personal data. Below, we have described the various rights that you have, as well as how you can exercise them.

6.1. Right of Access

You may, at any time, request access to the personal data that we hold which relates to you (you may have heard of this right being described as a "subject access request"). Please note that this right entitles you to receive a copy of the personal data that we hold about you in order to enable you to check that it is correct and to ensure that we are processing that personal data lawfully. It is not a right that allows you to request personal data about other people, or a right to request specific documents from us that do not relate to your personal data.

You can exercise this right at any time by writing to us using the contact details provided and telling us that you are making a subject access request. You do not have to fill in a specific form to make this kind of request.

6.2. Your Right to Rectification and Erasure

You may, at any time, request that we correct personal data that we hold about you which you believe is incorrect or inaccurate. You may also ask us to erase personal data if you do not believe that we need to continue retaining it (you may have heard of this right described as the “right to be forgotten”).

Please note that we may ask you to verify any new data that you provide to us and may take our own steps to check that the new data you have supplied us with is right. Further, we are not always obliged to erase personal data when asked to do so; if for any reason we believe that we have a good legal reason to continue processing personal data that you ask us to erase we will tell you what that reason is at the time we respond to your request.

You can exercise this right at any time by writing to us using the contact details set out here and telling us that you are making a request to have your personal data rectified or erased and on what basis you are making that request. If you want us to replace inaccurate data with new data, you should tell us what that new data is. You do not have to fill in a specific form to make this kind of request.

6.3. Your Right to Restrict Processing

Where we process your personal data on the basis of a legitimate interest (see the sections of this Privacy Policy which explain how and why we use your personal data) you are entitled to ask us to stop processing it in that way if you feel that our continuing to do so impacts on your fundamental rights and freedoms or if you feel that those legitimate interests are not valid.

ALEXA CHUNG may process your data on the basis of a legitimate interest in the following ways:

• to optimise website content

• to track products and services that are popular

• to ensure you receive relevant commercial communications

You may also ask us to stop processing your personal data (a) if you dispute the accuracy of that personal data and want us verify that data's accuracy; (b) where it has been established that our use of the data is unlawful but you do not want us to erase it; (c) where we no longer need to process your personal data (and would otherwise dispose of it) but you wish for us to continue storing it in order to enable you to establish, exercise or defend legal claims.

Please note that if for any reason we believe that we have a good legal reason to continue processing personal data that you ask us to stop processing, we will tell you what that reason is, either at the time we first respond to your request or after we have had the opportunity to consider and investigate it.

You can exercise this right at any time by writing to us using the contact details provided and telling us that you are making a request to have us stop processing the relevant aspect of your personal data and describing which of the above conditions you believe is relevant to that request. You do not have to fill in a specific form to make this kind of request.

6.4. Your Right to Portability

Where you wish to transfer certain personal data that we hold about you, which is processed by automated means, to a third party you may write to us and ask us to provide it to you in a commonly used machine-readable format.

Because of the kind of work that we do and the systems that we use, we do not envisage this right being particularly relevant to the majority of individuals with whom we interact. However, if you wish to transfer your data from us to a third party we are happy to consider such requests.

6.5. Your Right to stop receiving communications

Where we send you e-mail marketing communications (or other regulated electronic messages) you have the right to opt-out at any time. You can do this by using the ‘unsubscribe’ link that appears in the footer of each communication (or the equivalent mechanism in those communications).

Alternatively, if for any reason you cannot use those links, or if you would prefer to contact us directly – you can unsubscribe by writing to us at and telling us which communications you would like us to stop sending you.

6.6. Your Right to object to automated decision making and profiling

You have the right to be informed about the existence of any automated decision making and profiling of your personal data, and where appropriate, be provided with meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing that affects you.

6.7. Exercising your rights

When you write to us making a request to exercise your rights we are entitled to ask you to prove that you are who you say you are. We may ask you to provide copies of relevant ID documents to help us to verify your identity.

It will help us to process your request if you clearly state which right you wish to exercise and, where relevant, why it is that you are exercising it. The clearer and more specific you can be, the faster and more efficiently we can deal with your request. If you do not provide us with sufficient information then we may delay actioning your request until you have provided us with additional information (and where this is the case we will tell you).

7. Contact Details

If you have any queries regarding this policy, if you wish to exercise any of your rights set out above or if you think that the Privacy Policy has not been followed, please contact:

De Beauvoir Block,

Unit 12

92-96 De Beauvoir Road


N1 4EN 

 Alternatively you can contact us by emailing