Me, Myself & Music


If music be the food of love, play on...

As a child I took my musical cues from my older siblings, who each represented a corner of a disparate spectrum of tastes within the Chung household. My sister, I hope won’t mind me divulging, was a devout Take That fan. For my eldest brother it was Oasis, Happy Mondays and Nirvana, and then there was the brother closest in age to me who was deeply committed to dance music.

He was given decks at about age thirteen (I feel like my parents didn’t think that through properly) and the monotonous beats as he learnt how to mix, permeated the walls of my bedroom.

It was clear I needed my own genre of music to identify with...

...because the only thing we could all agree on at that point in time was that Guns ‘N Roses live in concert were fantastic. Years later, I would interview lead guitarist Slash and he would tell me that for Halloween he goes as Slash. I digress...
It was clear I needed my own genre of music to identify with...

By the time I left school I had progressed through Travis and Radiohead into Idlewild territory (the lead singer wore a good stripey knit). And then, praise be, The Libertines and The Strokes crash landed onto MTV2 and

I. COULD. NOT.
BE. LIEVE. MY.
LUCK.

Not only did they sound absolutely perfect but they looked, ugh, they looked divine. I bought a vintage military jacket and converse and never looked back. I wanted to live in London or New York and I didn’t care which as long as I was near whatever the fuck that was. My groupie dial had been turned up to eleven.

And so it was, I suppose, that I came to associate my sartorial choices with my musical preferences. This is something that continues to this day and at the beginning of designing a collection, I will always put together a moodboard which typically features musical icons of mine. With our Suburban Punk collection I revisited the music that an ex of mine taught me about. Before him I hadn’t heard of The Stooges, X-ray Spex, The Buzzcocks, Richard Hell… the list goes on.

"I think we make clothes that are unique and somewhat vintage inspired but at least a few items in every collection would look at home on stage."

...because the only thing we could all agree on at that point in time was that Guns ‘N Roses live in concert were fantastic. Years later, I would interview lead guitarist Slash and he would tell me that for Halloween he goes as Slash. I digress...
It was clear I needed my own genre of music to identify with...

To coincide with my Monthly Musing, today we launch the ALEXACHUNG Spotify... allow me to walk you through some bands who sonically and sartorially inform what we do at AC towers. I shall call this playlist fanfare or maybe just Suburban Punk. Either way I hope you enjoy it.

Oh bondage, up yours!