Welcome to Alexa’s World

ALEXACHUNG is a fashion brand, born in London 2016, the brainchild of Alexa Chung, the human, born in Hampshire, 1983.

Greetings from my kitchen table/”office”. Here at AC Towers our ongoing Barbour collaboration is something we’re immensely proud of and the new collection has such a dreamy colour palette, I hope you like it as much as I do!

Spring ’21 leads us into a slightly uneasy after-hours affair where reality blends with daydreaming and nightmares, evoking a certain irreverence which now feels synonymous with the ALEXACHUNG brand.

In the first of our Cult Figures series Alexa meets the lead singer of NYC-based band Sunflower Bean to discuss stage outfits, recurring nightmares and the most important things to pack when going on tour...

As a lover of muses and HAVING BEEN ONE MYSELF I thought it would be fun to point out a few of my favourite pieces and who specifically they were inspired by.

If music be the food of love, the play on..

GREETINGS all, and welcome to my first Monthly Musing...
I wanted to give you more of an insight into the inner
workings of AC Towers.


Find out more about our Creative Director
Discover more about the brand
Tune into the latest playlists from our world.
Stay up to date with the latest goings on from ALEXACHUNG