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" Hotel Motel is a weird seedy residence in the middle of my imagination but let’s face it probably America somewhere. Five Easy Pieces, Paris Texas, Hitchcock’s Psycho. The hotel motel woman is sexy and dangerous but also a little morose perhaps. She’s hiding or she’s running, a fatal femme fatale. The pencil skirts have thigh high slits, the nylon nightie has been reimagined as part showgirl part babydoll. Things aren’t as they seem...All is not well at the Hotel Motel." Alexa Chung
"Our starting point for the collection was the muse. These trailblazing women from past generations who inadvertently inspired and created some of the best and most enduring music to date.I wanted to take this spirit and create a modern day collection which looks and feels as magnetic as those women who inspired me. Music and the world that surrounds it continues to pervade the ALEXACHUNG brand and this collection is perhaps the most potent iteration of that idea." Alexa Chung
VIRGINIA is an ode to the unsung heroes; writers, painters, sculptors, whose lives were and are still filled with wonder.
FANTASTIC embodies the mood of the explosive nineties music scene, and the heroes that defined it.
PROM GONE WRONG is the moment of disaster. When something terrible happens and it happens in slow motion or you suddenly you have heightened senses or awareness.
ALEXACHUNG first collection is inspired by a kaleidoscope of Alexa Chung’s personal style icons.
