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“This is a British collection. It’s about our musical heritage, our rebellious spirit, our eccentricity, our desire for the practical, the cosy, the fussy, the fun, the witty, the cool, the just-got- out-of-bed, the dressed- like-this-for-a-formal- occasion, the pomp, the pageantry, the utterly nonsensical vibe that coarses through London, our history, my home. This collection is a collection of things I like to wear.” — Alexa Chung
“I haven’t been interested in prettiness for a long time, and the world doesn’t look saccharine and innocent to me anymore. So here we are with “Off The Grid” - a gaggle of women have retreated, but there’s safety in numbers. They’re regrouping and plotting somewhere on the West Coast where nature is so beautiful and big it’s almost threatening. Deep beneath the soil in an underground bunker a new form of beauty is preparing to grow up and out like a virulent weed. We won’t be off the grid for long.” — Alexa Chung
“ARRIVALS - DEPARTURES is an exploration into just that. How do we travel? What do we wear? Where have we been? Where are we going? Our response to these questions sees our idiosyncratic girl on the go in comfortable, chic loungewear, ultra crisp safari suits, ‘whoops I forgot to take them off’ jelly shoes to take you from day to night and exotic prints emblazoned with anything but exotic British sea-side towns. She either can’t let go of the holiday she just had or can’t wait to get to where she’s going.” — Alexa Chung
“A love letter to New York or at least a New York of yesteryear, more specifically the eighties. This season’s protagonist is a dancer by day and city It Girl by night. As comfortable doing barre as she is propping one up. She’s sophisticated, empowered, feminine, sexy, cool and on the precipice of something big. Ludlow is a collection based on the feeling of perseverance and kinetic release.” — Alexa Chung
" Hotel Motel is a weird seedy residence in the middle of my imagination but let’s face it probably America somewhere. Five Easy Pieces, Paris Texas, Hitchcock’s Psycho. The hotel motel woman is sexy and dangerous but also a little morose perhaps. She’s hiding or she’s running, a fatal femme fatale. The pencil skirts have thigh high slits, the nylon nightie has been reimagined as part showgirl part babydoll. Things aren’t as they seem...All is not well at the Hotel Motel." Alexa Chung
"Our starting point for the collection was the muse. These trailblazing women from past generations who inadvertently inspired and created some of the best and most enduring music to date.I wanted to take this spirit and create a modern day collection which looks and feels as magnetic as those women who inspired me. Music and the world that surrounds it continues to pervade the ALEXACHUNG brand and this collection is perhaps the most potent iteration of that idea." Alexa Chung
VIRGINIA is an ode to the unsung heroes; writers, painters, sculptors, whose lives were and are still filled with wonder.
FANTASTIC embodies the mood of the explosive nineties music scene, and the heroes that defined it.
PROM GONE WRONG is the moment of disaster. When something terrible happens and it happens in slow motion or you suddenly you have heightened senses or awareness.
